About Che
Originally from the Adelaide Hills Che moved to Melbourne to Study Graphic Design at RMIT. After completing his degree, Che worked as the creative director of Apogee Imaging International and was then employed by AFL Publishing for the next three years.

With the AFL, Che worked on a number of hi-profile projects ranging from branding, annual reports, websites, books to signage and multimedia. Most notably, Che was involved with the Athletics Australia Annual report 2006, Music Australia Guide re-launch, AFL Anzac Day, AFL September Club and the AFL Umpire DVD. After leaving AFL Publishing, Che’s focus turned to his own business exclusively and he formed Beyond The Pixels Pty Ltd. As Beyond the Pixels has continued to progress, Che has brought together a team of skilled designers, web developers and programmers to help expand his design and web business.